A graduate of Otago Polytechnic’s renowned fashion degree programme, Jojo Ross has been known previously for her complex, sci-fi inspired one-off garments. These have seen her work featured as Vogue Italia’s 100 designers to watch in their September issue of 2012 and in 2014 had her flown to Vicenza, Italy where she was selected from a pool of 17000 to be one of the 100 designers from Not Just A Label (NJAL) to showcase their work as part of the Origin Passion & Beliefs exhibition. She has also shown her work at New Zealand Fashion week and has been featured in numerous international publications.



Jojo Ross’ SS17/18 collection “Utopia” takes us far away from the every day. Drifting between the here and now and the elsewhere, Utopia is set somewhere between the real and surreal. It is about escapism, it is a daydream.

Blush pink, summer blue, white and soft grey’s work together to lull us into a dreamy vibe but distorted and psychedelic prints pack a curious punch in this mid afternoon wandering of the mind. The theme of distortion continues through the range in re-imagined classics. The Surrealist Jacket is a play on the human silhouette with it’s exaggerated and sculptured sleeves. The collections signature piece - the Utopia Top, features a heavily stiffened shoulder and sleeve panel playing with the bodies’ proportions. While this may sound challenging, everyday comfort is not forgotten amongst these pieces with easy to wear fabrics and finishes incorporated.

Also featured in the collection is a range of super comfortable basics; elasticated tailored trousers, loose fitting drawstring shorts, “Utopia means elsewhere” printed t-shirts and wrap skirts for the everyday. Sharp angles and industrial detailing keep these modern, minimal and uniquely Jojo Ross.